Just about a week after sponsoring award winning Afro R’n’B artist, Kell Kay’s studio live session, Standard Bank is championing it’s own motto by showing other corporate institutions that with proper support, the Arts Industry can flourish but that “I Can Be” if only we all hold our hands.
The artist is set to record Standard Bank’s theme song “It Can Be” on Saturday, September 12, and will later on shoot the video to the song of which is scheduled to be released on Monday, September 14th.
This project is more than just a Kell Kay, Standard Bank project as it is also employing the services of the music producers, sound engineers, videography crew, models, marketers and many others. This has been done in order to empower every other level of man power present in the creation of art that is loved by the public.
This project is step in the right direction for the Arts Industry as it will serve as a pathway for other institutions to follow and help in empowering the many youths in Arts who’ll in turn employ themselves and others, fostering economic growth in the country.
BRAVO STANDARD BANK!!!!!
By Kelvin ‘Repro’ Mtambo